Human Focus

Fundraising for nonprofit animal welfare groups is a dog-eat-dog business. Competition for donation dollars is fierce, and animal groups often have to fight tooth and claw to stay solvent while they pursue their various missions to improve the quality of life for animals. While most animal protection groups rely primarily on individual donations, contributions from local businesses, and grants from various philanthropic sources, one of the latest means of fundraising involves corporate affiliations and endorsements. This explains why, increasingly, one finds pet products with labels that boast an “ASPCA Seal of Approval,” for instance, or why a car commercial might mention the blessing of the Humane Society of the United States (HSUS).

Have you ever looked up suddenly and seen your dog staring at you intensely, longingly – a look that grows no less pleading when you offer treats, a walk, or a scratch behind the ears? Or perhaps you’ve seen your dog leap up at some seemingly nonexistent noise, sniffing and whining for no reason you can imagine. Have you wished that you could know what your animal wants, understand what he’s thinking? Or have you ever wondered, when your dog mysteriously disappears at bath time, if he knows what you’re thinking?