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Contaminated Drinking Water

Encyclopedia of Natural Pet Care Book from Whole Dog Journal

The purity of your pet’s drinking water is a serious consideration. In his book Pet Allergies, Alfred Plechner lists contaminated drinking water as a common cause of health problems. The simple act of replacing tap water with distilled, bottled or filtered water can bring surprising, dramatic improvements.

Water is the only thing to which your pet should have unlimited access. Animals know when they’re thirsty and they should have free access to clean containers of pure, healthy water.

Municipal water contamination has become a national concern now that chemical pesticides, fertilizers, industrial solvents, road salt, bacteria, parasites and heavy metals have found their way into kitchen faucets. Whatever you can do to improve your drinking water is worth the effort. Your own health as well as your pet’s health will improve.

Excerpted from long-time Whole Dog Journal contributor CJ Puotinen’s incredible resource, The Encyclopedia of Natural Pet Care. This 500+ page volume is everything you need to know to ensure good health and long life for your dog. You can purchase it right now from Whole Dog Journal.

The Epidemics of Modern Animal Illnesses

Encyclopedia of Natural Pet Care Book from Whole Dog Journal

Pet food manufacturers and the veterinarians courted by their sales representatives have convinced most Americans that because commercial pet foods are designed in laboratories by people with academic credentials and because their labels contain long lists of nutrients and claims of being “scientifically balanced” and “nutritionally complete,” they are superior to anything an animal might otherwise consumer. Table scraps, raw food, “people food” and any supplements that might disrupt the commercial food’s precisely controlled distribution of vitamins and minerals are particularly frowned upon.

There is no doubt that commercial pet foods sustain life. Dogs, cats and other animals live for years on foods that come out of bags, can and boxes. But do these foods promote health? If they did, our companion animals would enjoy long, happy lives free of arthritis, hip dysplasia, eye problems, ear problems, fleas and other parasites, gum disease, lick granulomas, thyroid imbalances, skin and coat problems, personality disorders, birth defects, breeding problems, diabetes, cancer and other major and minor illnesses.

Before World War II, most Americans fed their pets raw bones and table scraps. Today, everyone uses convenience foods, and pet food companies are industry giants. Diet isn’t the only thing that has changed. So has life expectancy, with the life span of many breeds now less that half what it was two or three decades ago. Skin and coat problems are so common that we accept them as unavoidable, and today’s veterinarians routinely treat conditions that used to be unusual or even rare.

Of course, more has changed in the last 50 years than our pet’s diets. Environmental pollution, toxic chemicals and stress take their toll on companion animals as much as they do people. But a growing number of experts attribute the epidemics of modern animal illnesses in large part to diet.

Excerpted from long-time Whole Dog Journal contributor CJ Puotinen’s incredible resource, The Encyclopedia of Natural Pet Care. This 500+ page volume is everything you need to know to ensure good health and long life for your dog. You can purchase it right now from Whole Dog Journal.

Causes of Ear Infections: The Three P’s

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Ear Infections eBook from Whole Dog Journal

Ear disease is merely a symptom that your dog’s body is dealing with another problem; there is always a reason why an ear infection develops! The challenge is to ferret out what, exactly, is the underlying cause. Start by looking at the three P’s: Primary, Predisposing, and Perpetuating causes.

(1) Primary causes lead directly to inflammation of the ear and include:

  • Clean canine ears — free of inflammation, debris, or odor — are made possible through a superior diet, holistic care, and regular cleaning.
  • Environmental allergies or adverse food reactions; these account for a whopping 97 percent of primary causes!
  • Parasitic disease such as mites. Mites create a dark discharge, but so does yeast. If your vet doesn’t run a cytology, the conditions can be easily confused. In fact, mites are frequently overdiagnosed, and are less of an issue than we might think.
  • Foreign bodies such as foxtails or other grass awn.
  • Keratinization disorders. These are conditions that affect the skin’s surface appearance and may involve abnormalities in skin cell production, glandular production, and skin cell breakdown. Seborrhea, for example, produces excess sebum and build-up of skin cells. Though seborrhea is more common in certain breeds (such as Cocker Spaniels), on the whole, primary keratinization defects are uncommon.
  • Autoimmune disease, such as pemphigus. A biopsy must be performed to diagnose autoimmune disease.
  • Growths or polyps from glandular tumors such as adenoma and carcinoma.

(2) Predisposing factors in your dog that make her more susceptible to ear disease include:

  • Variations in ear conformation. Shar-Pei, for example, may have narrowed ear canals.
  • Moisture in ears, particularly in dogs who frequently swim or dive, often exacerbated by floppy ears. Nonetheless, this, too, is overrated as a reason for ear infections, particularly if the dog is only an occasional swimmer. The design of the dog’s ear — just like ours — is meant to be protective and prevent water from causing a problem.
  • Excess hair in the ear canal.
  • Inappropriate prior treatment. If your dog has had an ear infection that was not properly treated, improper care can accelerate the disease process by negatively altering the environment in your dog’s ears.

(3) Perpetuating factors make us ask why the ear infection keeps coming back. It could be that changes in the lining of the ear canal were never addressed. Your dog’s condition may have started out as primary (disease) but developed into a new problem. Recurrent bacterial and yeast infections and infection of the middle ear can fall into this category.

For more on diagnosing and treating ear infections, have a look at Whole Dog Journal‘s exclusive ebook Ear Infections.

Washing Out Debris

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Ear Infections eBook from Whole Dog Journal

Dr. Hershman realized that when an ear is not inflamed and not painful but full of debris or tarry exudates from a yeast or bacterial infection, flushing the ear makes sense. “If you don’t flush it out but keep applying medication on top of the debris,” she says, “you’re never going to cure the problem. But I also learned that flushing the ear is an art. You can’t simply fill the ear with otic solution and expect it to flow out by itself, taking all the debris with it. Because the dog’s ear canal forms a right angle, you just can’t get the liquid out unless you suction it gently with a bulb syringe or some kind of tube with a syringe attached.”

Flushing the ears, says Dr. Hershman, is one of the most important techniques you can learn for keeping your dog’s ears healthy. “They don’t teach this in veterinary school,” she says. “It’s something people learn by experience.”

When should the ears not be flushed? “If they’re painful, ulcerated, or bleeding,” she says, “or if there’s slimy, slippery pus in the ear or a gluten- ous, yeasty, golden yellow discharge. In any of these cases, flushing is not recommended. But if the ears are not inflamed and are simply waxy or filled with tarry exudates, flushing works well.”

The procedure begins with a mild, natural, unscented liquid soap from the health food store. Place a few drops of full-strength soap in the ear, then thoroughly massage the base of the ear. The soap is a surfactant, and it breaks up debris that’s stuck to the sides of the ear canal. From a bowl of water that’s slightly warmer than body temperature, fill a rubber bulb syringe or ear syringe, the kind sold in pharmacies for use with children or adults. Place the point of the syringe deep down in the soap-treated ear, then slowly squeeze the syringe so it releases a gentle stream of water.

“By the first or second application,” says Dr. Hershman, “you should see all kinds of debris flowing out. It’s like a waterfall. At the end of each application, hold the syringe in place so it sucks remaining water and debris up out of the ear canal. Then empty the syringe before filling it again.”
For seriously debris-filled ears, Dr. Hershman repeats the procedure three or four times, then she lets the dog shake his head before drying the ear with cotton balls and Q-tips. “I look for blood or debris,” she says, “and I check inside with the otoscope. If there’s still a lot of debris, I put more soap in, do a more vigorous massage, and flush it a few more times.

“An ear flush can be traumatic if the ear is inflamed,” she warns, “and occasionally there will be an ulcer or sore that you don’t know is there and it will bleed. That’s why you have to be careful about how you do this. You have to be vigorous but not aggressive. You don’t want to make the ear more inflamed, painful, or damaged than it was to begin with.”

After flushing the ear, Dr. Hershman applies calendula gel, a homeopathic remedy. “I put a large dab in each ear and ask the owner to do that once or twice a day for the next three days. The gel is water-soluble and very soothing. Calendula helps relieve itching and it stimulates the growth of new cells, so it speeds tissue repair.”

If the discharge in the dog’s ear is yeasty or obviously infected, Dr. Hershman skips the ear flush, instead using the following treatment.

For more on diagnosing and treating ear infections, purchase Ear Infections by Whole Dog Journal.

Maintenance Cleaning

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Ear Infections eBook from Whole Dog Journal

Holistic veterinarian Stacey Hershman, of Nyack, New York, took an interest in ear infections when she became a veterinary technician in her teens. “This is a subject that isn’t covered much in vet school,” she says. “I learned about treating ear infections from the veterinarians I worked with over the years. Because they all had different techniques, I saw dozens of different treatments, and I kept track of what worked and what didn’t.”

Maintenance Cleaning

Dr. Hershman’s healthy ears program starts with maintenance cleaning with ordinary cotton balls and cotton swabs. “This makes a lot of people nervous,” she says, “but the canine ear canal isn’t straight like the canal in our ears. Assuming you’re reasonably gentle, you can’t puncture the ear drum or do any structural damage.”

Moisten the ear with green tea brewed as for drinking and cooled to room temperature, or use an acidic ear cleanser that does not contain alcohol. Dr. Hershman likes green tea for its mildness and its acidifying, antibacterial properties, but she also recommends peach-scented Derma- Pet MalAcetic Otic Ear Cleanser or Halo Natural Herbal Ear Wash.

“Don’t pour the cleanser into the dog’s ear,” she warns, “or it will just wash debris down and sit on the ear drum, irritating it.” Instead, she says, lift the dog’s ear flap while holding a moistened cotton ball between your thumb and index finger. Push the cotton down the opening behind the tragus (the horizontal ridge you see when you lift the ear flap) and scoop upward. Use a few dry cotton balls to clean out normal waxy buildup.

Next, push a Q-tip into the vertical ear canal until it stops, then scoop upward while rubbing it against the walls of the vertical canal. Repeat several times, rubbing on different sides of the vertical canal. Depending on how much debris is present in each ear, you can moisten one or several cotton balls and use two or more Q-tips.

“You don’t want to push so hard that you cause pain,” she says, “but for maintenance cleaning using gentle pressure, it’s impossible to harm the eardrum. I refer to the external ear canal as an L-shaped tunnel, and I tell owners to think of the vertical canal as a cone of cartilage. People are always amazed at how deep the dog’s ear canal can go. I often have them hold the end of the Q-tip while I demonstrate cleaning so they feel confident about doing it correctly without hurting their dogs.”

If excessive discharge requires the use of five or more Q-tips, or if the discharge is thick, black, or malodorous, Dr. Hershman recommends an ear flush.

For more on diagnosing and treating ear infections, purchase Ear Infections by Whole Dog Journal.

Natural Home Care

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Ear Infections eBook from Whole Dog Journal

There are numerous methods of natural care that the dog owner can use to keep her dog’s ears and hearing healthy:

Food for ears. When we put together a diet to aid in the prevention and treatment of problems located in or around a dog’s ears, it is important to remember that many ear infections are associated with allergies. Choose high-quality foods that do not contain artificial preservatives, flavorings, or food colorings. Consider making a home-prepared diet, or if this is not feasible for you, move up to a higher-quality diet.

If your dog experiences chronic ear infections and especially if the infections are associated with obvious symptoms of allergies, consider performing a food-elimination trial to investigate particular foods as a potential cause of the allergies.

Antioxidants are crucial for the effectiveness of the immune system, and they will aid circulatory and nerve health in the area of the ears. Consider supplementing your dog’s diet with antioxidants such as vitamins A and E, Coenzyme Q-10, or any number of the culinary herbs, including rosemary (Rosmarinus officinalis), thyme (Thymus vulgaris), and oregano (Origanum vulgare). Ginkgo (Ginkgo biloba), is high in antioxidant activity and has specific beneficial effects to the ear.

Zinc quickens the immune response; vitamin C is needed for proper immune function. Vitamin B complex is essential for healing and has been shown in humans to reduce ear pressure. Potassium helps maintain nervous system health and nerve impulse transmission. In humans, manganese deficiency has been linked to ear disorders.

For more on diagnosing and treating ear infections, purchase Ear Infections by Whole Dog Journal.

At the Vet

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Ear Infections eBook from Whole Dog Journal

Heading to your veterinarian for help with an ear infection is always a good idea, especially if you haven’t had previous experience with a canine ear infection and you aren’t certain what it looks like, or if a previously treated infection has recurred. If you are going to take your dog to the vet, don’t clean his ears that day; it may be helpful for the veterinarian to see the appearance and amount of the discharge.

The vet will clean and examine the ears, and usually will take a look deep inside the ear canal with an otoscope – that is, if the swelling in the ear canal is not too severe. Some brave veterinarians will also put their noses near the dog’s ear and take a quick sniff; the odor of an infected ear is distinctive.

In mild cases, after cleaning the ear well, veterinarians will generally administer and give the owner a topical ear solution containing antibiotic, antifungal, and anti-inflammatory agents. This is typically used for a dog’s first or infrequent ear infection because, no matter what the causative organism, this type of topical will address it. In many cases, that’s all there is to the ear infection event.

However, if the infection recurs, it’s likely that the treatment was incomplete, whether because the solution wasn’t applied as frequently or as well as required (sometimes the outer ear looks good, but the infection continues to fester deep within the ear canal), or because the infectious organisms developed resistance to the antibiotic in the solution. In these cases, we may wonder why the infection keeps “coming back” when, in reality, it never ever went away.

When an ear infection recurs (if not before!), culturing a sample of the exudate is a must, to make sure that the next treatment is targeted to treat the specific pathogen. Oral antibiotics may be indicated in such severe cases in addition to topical therapy. Note that oral antibiotics are not the first go-to for a one-off ear infection and are rarely successful as the sole therapy.
Chronic cases may also be helped by a Traditional Chinese Veterinary Medicine (TCVM) approach including acupuncture, and/or when used preventively such as prior to spring/summer if dealing with seasonal allergies. Also, acupuncture and laser therapy can relieve pain associated with infections.

For more on diagnosing and treating ear infections, purchase Ear Infections by Whole Dog Journal.

Pharmacological Intervention

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Don’t Leave Me! Book from Whole Dog Journal
Excerpted from Nicole Wilde’s Don’t Leave Me! Step-by-Step Help for Your Dog’s Separation Anxiety

“I’m not going to put my dog on drugs!”
“I don’t want my dog to be a zombie!”

I have heard these types of comments over the years from owners of dogs with major separation issues. The sad part is that as much as those folks loved their dogs and thought they were protecting them by avoiding drugs, the dogs were suffering greatly, and could have been greatly aided by pharmacological intervention. Now, I’m the last person to cavalierly suggest that a dog needs to be on drugs; it’s not the right solution for every individual, and there are potential side effects with any type of medication. But the side effects of chronic, severe emotional distress must also be considered. Just as with people, constant or even frequent anxiety can cause all manner of physical ills. Dogs can become afflicted with gastric ulcers, atrophy of the lymphatic glands, and even suppression of the immune system, which in turn opens the door for illness and disease.

That said, a course of drug therapy, as helpful as it may be, is not likely to solve your dog’s separation issues on its own. Drugs are meant to be used in conjunction with a behavior modification program, not as an alternative to it.

For additional information on ways to resolve behavior issues such as separation anxiety, purchase Don’t Leave Me! by Nicole Wilde from Whole Dog Journal.

Nutrition

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Don’t Leave Me! Book from Whole Dog Journal
Excerpted from Nicole Wilde’s Don’t Leave Me! Step-by-Step Help for Your Dog’s Separation Anxiety

You’re probably wondering what on earth your dog’s diet has to do with his stress levels when left alone. The answer is, plenty. Have you ever drank one cup of coffee too many and gotten that jittery, wired feeling? You might have snapped at your co-workers, been more impatient than usual when waiting in line, or reacted with vitriol when someone cut you off in traffic. Likewise, have you noticed the way kids act when they’ve eaten too much sugar? They can become cranky and hyperactive. What we ingest has a direct effect on our nervous system. A long-term diet of sweets and processed foods will surely impact our health, but it may also cause us to feel less emotionally balanced, and even depressed, anxious, or angry. By the same token, eating a healthful diet contributes to a state of well being both physically and emotionally. It’s no different for dogs.

Dog food that is built on inferior protein sources and laden with unhealthy chemicals, preservatives, and excess sugars can contribute to issues such as hyperactivity, restlessness and nervousness. A healthful diet will go a long way toward allowing your dog to feel physically calmer, which will set the stage for a tranquil emotional state. Making wise nutritional choices will also result in better overall health for your dog, which will be especially beneficial as he ages.

For additional information on how food and other external factors can affect your dog’s behavior, purchase Don’t Leave Me! by Nicole Wilde from Whole Dog Journal.

Separation Problem or Sock Party?

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Don’t Leave Me! Book from Whole Dog Journal
Excerpted from Nicole Wilde’s Don’t Leave Me! Step-by-Step Help for Your Dog’s Separation Anxiety

So how do you know whether your dog actually has a separation issue? After all, many dogs seem hyper-attached to their owners, and when left alone, destroy things. But where one dog may be sad as his owners leave, another appears to be thinking, Whoohoo! They’re finally gone! Par-tee! While the results of a Poochapalooza can look a lot like the aftermath of a bout of anxiety, one should not be mistaken for the other. Destruction, inappropriate elimination, and incessant vocalizing are some of the most common signs of a separation issue, but they must be assessed in context with the rest of the dog’s behavior.

Many times the aforementioned activities are attributable to a lack of training, or are manifestations of boredom due to a shortage of mental and/or physical stimulation. If your dog is left alone with a reservoir of unspent energy and no “legal” ways to vent it, any resulting barking or destruction should not be viewed as certain proof of a separation issue.

In some cases, destructive efforts will be focused on exit points such as doors and windows, or on items belonging to owners. For example, you come home to find that your dog has chewed up a paperback book you were reading or a hand towel (items which retain your scent). Or your dog claws or chews at the door where you exited or the window that offers a view of your car pulling away. Those behaviors are more likely to be related to a separation issue than would an act such as chewing up a picture frame (unless it holds a photo of you and your dog cuddling, in which case you have an extremely clever and melancholy dog). Still, even scent-related or escape-focused actions are not conclusive evidence of a separation issue and must be assessed in context.

One identifying factor in the diagnosis of a true separation issue is that stress-related behaviors occur each and every time the dog is left alone.

For additional help on recognizing and solving separation anxiety issues, purchase Don’t Leave Me! by Nicole Wilde from Whole Dog Journal.

Appeal to Emotion

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Dog Food Logic Book from Whole Dog Journal
Excerpted from Dog Food Logic, by Linda P. Case, M.S.

We cannot discuss pet food marketing without examining tactics that appeal to emotions – most specifically to the love that we feel for all dogs in general and for our own dog(s) in particular. Emotional appeals are ubiquitous in the advertising campaigns of all types of products and are especially influential in the advertising campaigns of all types of products and are especially influential when it comes to dogs. In fact, the challenge lies more in finding a dog food advertisement that does not have an emotional component than identifying those that do. The most obvious forms of emotional appeal are those commercials and advertisements that depict happy dogs spending time with loving owners. Depending on the target audience, these ads may show active owners hiking or playing on the beach with their dogs, a child snuggling in to sleep at night with her puppy or a family picnicking and throwing a ball for their dog.

Similar to the appeal to authority, marketing campaigns that are based upon emotions are not inherently misleading or false. However, when an advertising campaign relies only on the emotions that it elicits to convince us that the product is healthful for our dogs (and superior to its competitor), they neglect to provide the actual evidence for why we should believe this to be true. And, of course, your emotional reaction to the advertisement does not necessarily have any bearing on the truth or falsity of the nutritional claims that are being made for that food. Marketing strategies that rely principally upon evoking the “Awww” response are hoping that consumers are so overcome with soppiness that we neglect to examine the actual merits of the food. As we saw in Chapter 2, most of us are not consciously aware of how strongly our emotions affect our decisions. This can leave us vulnerable to being manipulated by clever, emotionally-appealing ad campaigns.

Emotional appeals are not limited to just the love that we feel for dogs. Other emotional responses can also sell dog food. Sympathy and empathy are evoked when pet food companies include shelter or rescue pets in their advertising campaigns. A brilliant example of this was used by Pedigree in a series of shelter dog commercials that aired in 2010. Each opened with a close-up shot of a sweet-looking dog sitting in a kennel at an animal shelter. People visiting the shelter walked by his kennel without speaking to or interacting with the dog. The narrator then states that for very bag of Pedigree purchased they will donate a portion of the proceeds to their adoption fund, which will lead to more dogs (like Muffin, in this commercial) being adopted into loving homes. Again, there is nothing inherently wrong with appealing to emotion, and certainly not with a company’s charitable fund to help homeless dogs. Still, should one’s logical brain happen to kick in, it would remind you that you can directly donate to shelter groups and rescue organizations of your choice (i.e., without buying this particular food), thus freeing you to purchase a bag of food based upon it nutritional value rather than upon an appeal to your sympathies. Another emotional appeal that is used, albeit less commonly, is pride (also called the appeal to snobbery). This is evoked by campaigns that flatter us by telling us how smart, cool, attractive and superior as pet owners we will be (like the people in the commercial) if we feed their food. The bottom line is that almost all effective advertisements appeal to our emotions in some fashion or another. Just be aware that this is occurring, that it is intentional and designed to sell food to you, and often has no bearing whatsoever upon the quality of the dog food that is being promoted.

Need help choosing a food for your dog? Want assistance wading through the ads, labels, hype and information bombarding you every day? Learn what matters most by reading Dog Food Logic. Buy it today from Whole Dog Journal.

Pet Food Marketing

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Dog Food Logic Book from Whole Dog Journal
Excerpted from Dog Food Logic, by Linda P. Case, M.S.

Like every person who picks up this book, I am a consumer. And like you, though loath to admit it, I am influenced by the advertising and marketing campaigns of products that interest me. Sometimes, despite myself (and especially during the Super Bowl), I am even affected by commercials for products that I have no interest in at all. Oddly, this seems to be most likely to occur if the Super Bowl commercial features a dog. And like many others, I am certain that I am not unduly influenced by the sea of marketing or advertising that surrounds us. When I am being courted, cajoled and wheeled by advertising gurus, I am highly conscious of this and so can still make my purchasing decisions in a clear and rational manner. Yeah, right.

Living in today’s world, it is inevitable that our choices are influenced by marketing tricks and ploys. This influence is especially insidious when it pertains to things that are important to us, such as our dogs’ health and welfare. We tell ourselves that we pay attention to ads and promotions for dog foods because we want to learn more about the nutrition and health benefits of the food and to determine if it meets the criteria that we determine to be essential for our dog’s activity level and life stage. And pet food companies make it easy for us because advertisements are, well, everywhere. While you may need to work a bit it find a book (such as this one) or nutrition research article or an article in a dog magazine, you don’t have to do anything at all except turn on your computer and open a browser to be inundated with advertisements for dog foods. Walking through your local pet supply store includes multiple display panels and sales campaigns promoting different (and new) brands and product lines. We read, we digest and we often act. And the action that pet food companies are bargaining on is a purchase of their products. Here’s an example (true confession time).

Mike and I currently live with four dogs and one cat. We have lived with and loved primarily Golden Retrievers since we were in our early 20s. Several years ago we began to expand our horizons a bit. We added Vinny, our beloved and quirky Brittany to our family. Following him, Chip, our gentle, funny and rather loud Toller (if you know Tollers you are certainly familiar with their “voice”) joined the Case clan. Chip has been a true ambassador for the breed both at our training school and within our community. He is a gentle and sweet soul who loves to swim, run, train and has excelled at learning all sorts of silly tricks. He is the first dog that I trained to ride a skateboard, something that he actively seeks to do whenever we walk into our training building. Suffice it to say that we adore Chippy and have loved learning about the Toller breed through him and his breeder, Dan Rode, who has become a good friend. Because Tollers are also still relatively unknown, and because we are identified in town as the training school couple who “has Goldens,” people in our community naturally assume that Chip is either a Golden or a Golden mix. Responding (again) to their queries with “No, he is a Nova Scotia Duck Tolling Retriever,” often leads to facial expressions that suggest we are pulling some dog-related joke on them, since a breed with such a funny name cannot possibly exist.

Against this backdrop, consider our delight during a weekend grocery shopping trip when we entered the dog food aisle to see that trademark happy smile, gold face and white blaze – a Toller on the front of the popular dog biscuit box! Holey Bat Cave, Batman, the Toller has make it to the big leagues! We were of course thrilled that others too could now enjoy the smiling happy face of a Toller and perhaps learn about this wonderful breed. We were also all happy to purchase a box ourselves. Never mind that we never feed that brand of biscuit or that we pride ourselves on purchasing all of our dog products at a locally owned pet supply store. We capitulated without even the semblance of a cognitive struggle. And, for the next six-month period or so that the box continued to carry this beautiful dog on its cover, we continued to look for it during every shopping trip, as well as to purchase the occasional box. Until, that is, they switched the photograph to a picture of a Chinese Crested. The first time that we noticed the breed on the box had been changed I thought, “Now, for goodness sake, where is the Toller, and who in the world will buy that box?”

Who’s the customer?

The presence in my kitchen cupboard of multiple boxes of dog biscuits, all displaying a smiling Toller on the front panel, bear testimony to the fact it is the owner, not the dog, who is targeted by pet food company marketing campaigns. But then, we all know this, right? Sure we do. Years ago, when marketing psychology was still in its infancy, pet food companies clearly directed their message to dog owners through two very simple messages. These were “your dog will love this food” and its natural extension “your dog will love you for giving him this food.” I remember watching Gravy Train commercials as a kid in which the family dog happily, if not a bit maniacally, chases a miniature [gravy] train into the kitchen where Johnny and Mommy are dishing out a can of the goopy stuff. Rover dives in, Johnny smiles, Mom pats Johnny on the head and everyone is happy. This approach worked well for a long time and continues to be a cornerstone of many dog food advertising campaigns today. We all want to feed a food that our dogs relish and enjoy. Additionally, as we saw in Chapter 1, the love and caretaking that is part and parcel of feeding our dogs is a cherished daily ritual that we share with our dogs.

Need help choosing a food for your dog? Want assistance wading through the ads, labels, hype and information bombarding you every day? Learn what matters most by reading Dog Food Logic. Buy it today from Whole Dog Journal.

Latest Blog

Informing? Or Selling?

A couple of days ago, I received a text from a dog-training client, wondering about a video she had just watched—and which she linked in the text. “Is meat meal bad for dogs?” she asked. She followed that message with, “I get that she’s selling her own pet food, but is it (meat meal) that bad?”